Oct 27 | THE ADVENTURE FILM FESTIVAL BOULDER

AWARD
WOOHOOOO Renan and I have both had our original films selected for the Adventure Film Festival in Boulder Colorado!!! We are honored to have made the cut with over 300 films screened! This will the world premiere for my short film "Pra Caramba" that features the best footage you never saw from Brazil!!! Renan's award winning film about suffering in the center of the universe is called SAMSARA. If you have the time we'd really appreciate you coming out for the festival. GET TICKETS AND FIND OUT MORE HERE!!!

Oct 27 | Get Inspired - See Amy Run

World record set at The North Face Endurance Challenge Mid-Atlantic Regional. Amy Palmerio Winters crossed the Gore-Tex 50 Mile finish line in a time 10:18, setting a new world record for below the knee amputees by almost 2 hours! Amy also qualified for Western States by completing the 50 mile course in less than 11 hours.

Click here to read Amy’s race recap.

Oct 22 | The North Face Masters of Snowboarding Presented by Primaloft 2010 Dates Announced

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The largest big mountain snowboarding tour in North America returns for its third year

San Leandro, California — October 22, 2009 — The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, and Mountain Sports International (MSI), North America’s leading developer and producer of action-adventure sports events and programming, today announced The North Face Masters of Snowboarding presented by Primaloft (TNF Masters) 2010 Tour Dates.

In its third year, the largest big mountain snowboarding tour in the country, TNF Masters features a prize purse of $45,000. Taking place at three world-class venues, TNF Masters will return to Snowbird, Utah, January 22-25, and Kirkwood, California, February 25-28. A new stop this year, Crystal Mountain, Washington, will host the tour February 9-12. Registration for all events opens Tuesday, December 15, 2010, at 10:00 AM MST, www.thenorthfacemasters.com –age 18 years of age or above.

“Crystal Mountain features a terrific, awe-inspiring new territory and promising conditions,” said Katie Ramage, Sports Marketing Manager for The North Face. “Crystal’s ease of access will allow more riders to participate this year and give more spectators the ability to watch. Everyone is really looking forward to seeing what competitors will bring to the new terrain.”

Designed to cater to the motivation, talent and skill of world-class big mountain riders, TNF Masters serves as a qualifier for the Freeride World Tour’s Nissan Tram Face at Squaw Valley, California. The top male and female winners of each TNF Masters tour stop qualify for the event.

Gathering big mountain snowboard riders and fans worldwide, TNF Masters is predicting competitors from a number of countries and backgrounds. In addition, TNF Masters is proud to welcome back judges Tom Burt, Temple Cummins, Andy Hetzel and Julie Zell.

“TNF Masters series is in its third season of showcasing what most freeriders want to see – riders showing their skills on big mountain terrain, not just the park, pipe or rails,” said Tom, Burt, Head Judge of The North Face Masters of Snowboarding. “These competitions are tough to judge due to the high quality of riding and the variety of styles, but it is an incredible event to watch and be a part of. I am looking forward to see the next level of competition that will happen this season.”

The North Face Masters of Snowboarding Presented by Primaloft
2010 Schedule Snowbird, Utah. January 22-25, 2010
Crystal Mountain, Washington. February 9-12, 2010
Kirkwood, California. February 25-28, 2010


Registration: www.thenorthfacemasters.com

MSI will produce same day coverage of Semi-Final and Final rounds of each TNF Masters which can be found on www.thenorthfacemasters.com. Complete videos, photos, athlete and judge profiles, detailed event schedules and registration information is available.

The North Face supports big mountain sports around the world including The North Face European Ski Challenge, The North Face South American Freeskiing Championships, The Masters of Snowboarding and the Subaru Freeskiing World Tour.

The North Face Masters Presented by Primaloft is supported by Subaru of America, Snowbird Ski & Summer Resort, Kirkwood Mountain Resort, Crystal Mountain, Crystal Mountain Hotels, and Snowboard Magazine.

Want more? Check out www.thenorthfacemasters.com

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Oct 20 | Sustainability: Climate Change

We’ve learned a lot in our efforts to become a more sustainable organization over the years.  We’ve learned that this journey is not just about us and our own internal sustainability efforts, but also our direct involvement in global causes that have a significant impact on our company and the millions of people who use our products every day around the world. 

Most recently, we’ve taken a leadership role in communicating the importance of adopting immediate policies and actions that will halt climate change. It’s is an extremely important issue for us. And not just because the future success of our business is linked to a healthy planet. Climate change directly affects everyone that comes in touch with our brand. Our athletes, consumers and employees see the negative affects of climate change in their expeditions and everyday lives.

The world we fervently explore is affected daily by climate change in terms of droughts, decimated forests and more. It has to stop. A strong climate change policy is necessary to affect real, meaningful change, and we are leveraging our global brand strength to help ensure that it does. But we cannot do it alone. We want you to come join us.

Urgently, we need you to contact your legislator and tell them we need a strong climate change policy NOW. We need you to join in the movement. Our planet’s health, and the health of its citizens, depends on it.

Oct 19 | MALLORCA PSICOBLOG 8 "FIRE OR WATER"

With a few days left in the trip, James Pearson and Alex Honnold climb the hardest route yet, a wild roof encounter over 50 feet above the water.  After some exciting plunges into the water, they finally pulled it off!  Super proud!  Stay tuned for two more "Psicoblogs."  Cheers.  Cedar!!!

Oct 17 | Shangri-La: Summit Dispatch

(Click on images to view full-size)
Photography: ©Jimmy Chin

Jc_101709-1 We slept amazingly sound for being sardined head-to-foot, four people in a three person tent. The good night’s rest helped us put an optimistic spin on the (again) mixed bag of weather in the morning.  The climb started with an open snowfield for a bit, and then proceeded to a series of rocky ridges—the combo of loose rocks, exposure, and deep sugary snow quickly slowed us down, and halfway through the first ridge we were setting anchors, both ropes in use.  After the rocks, the pitch mellowed out a bit into a long, snowy ridge, bordered on the left side by a sharp overhanging cornice, and thousands of feet of exposed slopes on our right.  

Jc_101709-2 The weather steadily got worse as the few blue holes turned into just the lighter grey patches against the dark of the rest of the sky.  Snow was blowing sideways—but the limited visibility may have been a boon mentally in that we could no longer see the exposure so much—out of sight, out of mind, right?! Jimmy led up and over a small steep pitch topped with a cornice, then belayed the rest of us up.   

We took our first real rest at a rock outcropping and decided that, given the worsening weather and limited visibility, the wise thing to do would be to turn around, so we did.  For about 200 feet.  Getting ready to belay back down the corniced pitch, suddenly we were all like those old guys that sit on the balcony in the Muppets, totally changing our tune. “Well, the weather has never really been that good since we got here, but it’s never really been THAT bad, either.  It’s snowing, but not really accumulating. The winds aren’t too terrible, and we’re all feeling pretty good.  We should keep going!”  About face!   Jc_101709-3

We roped up in teams of two to negotiate the wide, crevasse-striped slopes, and the next several hours were a blur of one foot in front of the other. The trail breaking was fairly brutal and we switched out positions from time to time. There were a predictable series of wider, flatter, crevassed slopes where the deeper snow made for slower going, followed by shorter, steeper, icy humps.  Kasha was wanded the route with zen-like precision, marking any holes and significant spots, and Giulia took waypoints on her GPS every so often.  We stopped every hour or so for water, Clif Bloks, and some particularly tasty organic pop-tarts, but never for more than a few minutes because we had momentum--we could all feel that without even having to discuss it—and we didn’t want to break it.   

Jc_101709-4 After what seemed like an eternity of trail breaking, our altitude was finally reading over 6000m and we knew we had to be getting close.  It was snowing and daylight was fading fast. The steep but manageable snow slope we were on suddenly gave way to a steeper, icy bulge. We knew we had to make up time for all the slow trail breaking in deep snow. So, we decided to unrope and punch for the top, each soloing, using both tools to clear away the rotten ice on top and get a solid bite in the watery ice beneath.  You just couldn’t go too far left (steep overhanging cornice), and you really didn’t even want to look down right (ice cliffs, Exposure with a capital E), which made it easy to focus on getting every point solid before moving the next one.  Thankfully that part wasn’t too long, and a few hundred feet later we were back on deep, lower-angled snow, and then on top of a flat knob. Beyond that was a huge crevasse, separating our bump from another bump like a big wide butt crack bisecting the two massive butt cheeks that made up the summit block—we were there!   

Jc_101709-6 At this point, visibility was really poor. We couldn’t really see anything, so a photo or two and we had clicked into our skis, made the glory few pow turns at the top and then side-slipping, side-stepping, one tool and one whippet, not saying a word to each other, down the ice bulge.  What had taken us 12 or so hours to climb up took less than three to ski down (very carefully in the low visibility and now dwindling daylight). We basically skied by Braille and scanned the white out landscape in front of us for crevasses, major drop off’s and wands. A little sketchy for sure. We eventually made it most of the way down the ridge with some clever route-finding, one skis-on rappel, and a short rocky section where we had to take our skis off and downclimb for about 150 feet or so.  The further down we got, the more the weather abated until there was only a haze in the sky and still air all around us.    

Jc_101709-5 As a bonus, on the way up we had seen a potential ski route that would allow us to avoid the longest section of rocky ridges—on belay we sussed the one part where we didn’t know if it went or not, and then once we knew it did, we skied pow under a full moon on the open snowfield right to the tent.  A celebratory meal of Italian cheese and salami put everyone out cold—and the next day we downclimbed one more rocky section and ripped mushy turns over the barely covered talus all the way down to 15,500 feet.   

Jc_101709-7 That evening, after hauling our huge packs back to base camp, we were eating tortellini in chicken broth, in disbelief that everything had gone so smoothly.  And of course, the next morning as if to taunt us, the top of Reddomaine showed her face for a sunny half-hour.  The summit block looked far far away and tiny compared to what it felt like when we were on top. Then she went behind the clouds for the remainder of our stay. After a day of rest and packing, we got the horses loaded. We eventually shouldered our packs and hiked slowly down valley towards civilization, always looking back over our shoulders towards Redommaine and smiling.

Ingrid, Giulia, Kasha, Jimmy

Oct 15 | 350 Pass it On!

This October 24th, join The North Face and thousands around the world as we hike, climb, march, dive underwater, kayak, dance, or stand with banners to call for strong "Climate Action".
Visit: http://bit.ly/2L8dMz



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Oct 15 | Brazil Jungle Marathon Update

We just heard from The North Face team in Brazil at the Brazil Jungle Marathon. Nikki Kimball, Tracy Garneau and Mike Wolfe are rocking the grueling 200K course.

Nikki and Tracy have been running together so far, finishing roughly a half an hour ahead of the next woman each day. It's speculated they have a two hour lead right now. Both Nikki and Tracy are feeling really strong, and are becoming crowd favorites, with race crew members and locals cheering them on as they wrap up each day. Both are in the top ten as of this posting.

Mike has been running in the top three each day, switching off lead with South Africa's Ryan Sandes. Mike took a time hit on day one with a violation (no details yet) and lost half an hour, but reports show he is steadily making it up, predicted to finish in the top three if he keeps his current pace.

Today is the long stage, about 80K, so it will be a challenging one. From our photo team on location: "This thing is a killer!"

A good race report can be found in today's article from The Times Live: http://bit.ly/4w0gTl

Oct 15 | Introducing the 2009 Brazil Jungle Marathon

The North Face at the 2009 Jungle Marathon from Hennie vJ on Vimeo.

Oct 13 | Achieving LEED-CI Gold Certification



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The North Face® retail store in Boise, Idaho, has achieved LEED-CI (Leadership in Energy and Environmental Design for Commercial Interiors) Gold Certification. An initiative of the U.S. Green Building Council, LEED-CI certification indicates that structures have been built using sustainable construction methods with an emphasis on energy and resource conservation.

Continuing the brand’s strategic expansion into key markets, the 8,665-square-foot store opened in November 2008 and occupies two floors of a historic, three-story, wood and brick building known as “The Mode” in Boise’s Central Business District.

“This location marks our first effort to open a store with a commercial interior certified by the U.S. Green Building Council’s LEED program,” said Lindsay Rice, The North Face Vice President, Direct to Consumer. “We are proud to connect with the area’s very active outdoor community and to share our sustainability efforts through innovation, exploration and education.”

Achieving a LEED Gold Rating was a combined effort by The North Face, its consultants, the contractors and the LEED consultant, Baum Development, LLC. The integration of green design and decision making early on were important to the project’s success. Sustainability goals were established early, planned for and tracked along the way. The end result is a healthy, energy-efficient store with lower operating costs and a reduced carbon footprint.

“We are proud to have achieved LEED-CI Gold status at one of our retail stores," said Letitia Webster, Director of Corporate Sustainability for The North Face. “This is another small step in The North Face’s journey to sustainability, and we continue to analyze and address the environmental and social impacts of every aspect of our business operations.”

The North Face’s Boise retail store includes:

  • - Energy-efficient lighting that uses 25 percent less power than comparable buildings, thanks to efficient lighting and controls and large windows that provide ample day lighting.
  • - Energy Star-rated equipment, including cash registers, computers and a refrigerator.
  • - An Indoor Air Quality Management Plan, ensuring that best practices were followed throughout construction and maintenance. All interior paints, coatings, adhesives, sealants and carpet systems contain low VOCs (volatile organic compounds).
  • - An innovative design that reused 92 percent of the building’s existing interior components, including its exposed brick, timber beams and columns. More than 80 percent of construction debris was sorted on site into separate dumpsters and sent to the appropriate recycling facilities.
  • - A state-of-the-art HVAC DDC control system that monitors and controls heating and cooling for the space.
  • - Water-efficient fixtures in common area bathrooms, which use 26 percent less water than conventional fixtures.

Boise_02 The U.S. Green Building Council’s LEED rating system is the nation’s preeminent program for the design, construction and operation of green buildings. By using less energy, LEED-certified buildings save money for families, businesses and taxpayers; reduce greenhouse gas emissions; and contribute to a healthier environment for residents, workers and the larger community.

The North Face is looking at every aspect of its business, from reducing the carbon footprint of its North American facilities to incorporating sustainable materials in product design and development. The brand works with many partners, including bluesign® to eliminate toxic chemicals in manufacturing, the EPA Climate Leaders program to track, measure and reduce greenhouse gas emissions and Bonneville Environmental Foundation to invest in renewable wind energy credits. The North Face also works with the Conservation Fund’s Go-Zero program to offset associate activity-generated emissions through tree planting and land restoration programs.

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