Jan 30 | TNF Sustainability ambassador james balog on the continued success of feature film chasing ice
Whew! The wild ride continues. “Chasing Ice” continues to show to sellout crowds and standing ovations. The insight into climate change provided by the film has been inspiring and uplifting for the audience—and for those of us in the field and creative teams, seeing our handiwork on the big screen is FANTASTIC!
As of today, the film has shown seven times, with one more screening tomorrow. New friends, passionate about the cause and the art, grow out of every presentation. At one special screening for 350 high students, a poll showed that essentially ALL of them left the auditorium with a profound understanding of how real climate change is.
Hollywood Reporter gave us a terrific, thoughtful, well-written review: http://www.hollywoodreporter.com/review/chasing-ice-sundance-film-review-284913.
Team members left to right: Adam LeWinter, Dr. Tad Pfeffer, James Balog (with one of our time-lapse camera boxes), film director Jeff Orlowski, Svavar Jonatonsson.
To learn more about The North Face's sustainability efforts and ambassador James Balog please visit http://expeditionsustainability.com/