Nov 30 | Mark Carter "Open Range" Episode 3 :: Japan

Time for some international shredding.  Mark Carter and Mads Jonsson head to Japan and team up with photographer Rip Zinger to shred some of the best snow in the world.

Open Range - Episode 3 - Japan from Lemur Media on Vimeo.

 For the complete interivew with Snowboardmag.com please check out - Open Range: An interview with Mark Carter 

 

Nov 30 | Mark Carter "Open Range" Episode 2 :: Baldface Lodge

Mark Carter definitely isn't ranching anymore - In this episode he heads to Baldface Lodge in the BC backcountry for some pre-season training and some back yard shredding!

Thanks to our friends at Snowboard Mag for sharing Mark's adventures... Come back for Episode Three!

 

Open Range - Episode 2 - Baldface Lodge from Lemur Media on Vimeo.

 

 For the complete interivew with Snowboardmag.com please check out - Open Range: An interview with Mark Carter 

Nov 28 | The North Face Announces Sixth Annual Masters of Snowboarding

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Squaw Valley and Alpine Meadows host premier snowboard Freeride World Qualifier

The North Face Masters of Snowboarding presented by PrimaLoft will take place February 13-17, 2013 at Squaw Valley and Alpine Meadows in Lake Tahoe, California. The event will feature top big mountain snowboard competitors battling for The North Face Masters of Snowboarding champion title, $15,000 in prize money and a chance to advance to the 2014 SWATCH Freeride World Tour by The North Face.

The event will feature one open 2-star Freeride World Qualifier (FWQ) event at Alpine Meadows (Feb. 13-14) with the top five men and top three females advancing to the Masters 4-star Championship event. The Masters Championship event will take place over two days (Feb. 14-17) at Squaw Valley immediately following the qualifier event at Alpine Meadows. Riders participating in the Squaw Valley competition will also earn 4-star FWQ points. A seeding list will be created to qualify athletes for the 4-star event based off 2012 Masters of Snowboarding results.

“We are truly thrilled and honored to welcome The North Face Masters to our mountains,” said Andy Wirth, president and CEO of Squaw Valley and Alpine Meadows. “The North Face Masters is undeniably one of the most prestigious events in big mountain snowboarding, and we look forward to watching the best snowboarders test their skills on our legendary terrain.”

In addition to the championship title, The North Face will also grant the A-Rob award in honor and memory of the late Master’s champion Aaron Robinson. The A-Rob award captures the spirit of the community and desire to explore the mountains. Another award up for grabs is The Young Gun Award for the under 21 rider who demonstrates raw talent, an innovative riding style and exemplifies true sportsmanship and passion for the mountains.

“Now in it’s sixth season, The North Face Masters is one of the largest big mountain snowboarding competition in the country, providing an opportunity for established riders, as well as up-and-comers, to put together a winning run during competition,” said The North Face Director, Sports Marketing Katie Ramage. “Utilizing control, fluidity, creativity and style in choosing their line, riders embrace the natural features within the venue to showcase their sport which continues to advance. We’re excited to bring this event to Squaw Valley and Alpine Meadows given their world class terrain and history of attracting world class riders.”

The North Face Masters is part of the Freeride World Qualifier system. FWQs are rated on a 1 to 4-star scale with competitors earning more or less points at events according to venue difficulty and scale, competitive pool and other factors. The Masters is the top-level qualifier event and a pivotal step for athletes hoping to advance to the SWATCH Freeride World Tour by The North Face. Athlete registration will open on December 4, 2012 at 10 a.m. MST. The North Face Masters is open to all men and women age 18 and above.

For more information, please visit www.thenorthfacemasters.com or www.facebook.com/thenorthfacemasters. The North Face Masters of Snowboarding is presented by Primaloft and supported by Subaru of America, Sierra Nevada Brewing Co., Mountain Sports International, Snowboard Magazine, Clif Bar, Squaw Valley and Alpine Meadows.

Nov 28 | The North Face Endurance Challenge Championship Preview

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The North Face Endurance Challenge Championship weekend is just around the corner and with rain expected to pummel the San Francisco Bay Area through Sunday, it should be a particularly exciting race. Both the men's and women's elite fields are deep with competition, and The North Face endurance team will be out in full force. 

Some of the The North Face endurance team that will be making a play for the first place finish in the Gore-Tex 50-miler and the $10,000 prize: Five-time Ultra Trail du Mont Blanc winner and 2013 National Geographic Adventurer of the Year Nominee Lizzy Hawker, 2012 ECS Champ Mike Wolfe, 2012 UTMB 3rd Place Finisher Mike Foote, 2012 Hardrock 100 Winner Hal Koerner, 2012 Western States 100 2nd Place Finisher Rory Bosio, Mountains-to-Sea Trail Record Holder Diane Van Deren, 2010 USATF Ultrarunner of the Year Kami Semick and 2012 San Francisco Marathon Winner Devon Yanko (formerly Crosby-Helms).

Be sure to check out the full race preview and up-to-the-minute updates from our good friends Bryon Powell and Meghan Hicks at iRunFar.com.

Nov 27 | The Park and Pipe Open Stop #1 Next Weekend

Get stoked for the 2013 Park and Pipe Open series... With stops all over North America this year PPOS is poised for another awesome year.  Check out all the updates here at The North Face PPOS

 

The season kicks off on December 8th in Copper Colorado and continues through March 10th with the final at Northstar in Tahoe California.  

2012 - 2013 The North Face Park + Pipe Open Series

Copper Mountain        December 8 - 9

Whistler Blackcomb    January 14 - 17

Waterville Valley        February 23

Northstar                    March 8 - 10

 

Nov 27 | The next feature film from Sherpas Cinema is coming!

Blur the lines between dream state and reality, as you perceive the world through the minds of many. Into the Mind contemplates the experiences passed between mentors and peers to paint a philosophical portrait of human kind. What drives us to overcome challenge? How do we justify risk? What forces are at the core of a mountain addiction?

From the makers of All.I.Can., comes the next major story in human exploration; in the natural world and amongst our own silent thought. Creatively unique athlete segments over a multitude of mountain sport genres, window into never seen before moments. Explore how we begin our perception of self, construct the foundations of confidence, and are ultimately led to the path of self-actualization.

Everything you’ve come to expect from Sherpas Cinema, but better!  See the whole story here at www.intothemindmoive.com.

Fall 2013 Starring: Callum Pettit, Tom Wallisch, Kye Petersen, JP Auclair, Ingrid Backstrom, Kris Erickson, Conrad Anker, Ian McIntosh, Xavier De La Rue, DCP, Dana Flahr, Izzy Lynch, Jimmy Chin, Renan Ozturk, Mike Riddle, John Collinson, Angel Collinson, Benji Farrow, Eric Hjoleifson, Austin Ross, Rory Bushfield, Matty Richard, Mark Abma and Rush Sturges.

Into The Mind - Official Teaser from Sherpas Cinema on Vimeo.

 

 

Nov 23 | Mission Antarctic Overview

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Nov 20 | Mission Antarctic launches November 21st

One year in the making, Mission Antarctic is a journey of snowboard exploration. Team snowboarders Xavier de le Rue and Lucas DeBari will set sail from the Falklands, through the Drake Passage and around the Fjords of the Antarctic peninsula in search of the best lines to ride on the continent.

"I went there out of curiosity, but I still remember that surprise on the first morning when I opened my eyes over the peninsula. Antarctica is the most powerful, beautiful, unexplored skiing spot on the whole planet." - The North Face snowboarder, Xavier De Le Rue.

Check out the Mission Antarctic overview :

 

 Follow Mission Antarctic from November 21st to December 21st at www.thenorthface.com/missionantarctic or on Instagram at #missionantarctic

 

Nov 20 | The North Face Ultra Challenge - Join, Run, Win!

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The North Face® is excited to announce our partnership with StravaTM to provide two opportunities this Fall to take on segment and global challenges to see how runners stack up on the Strava Segment Challenge Leaderboards.

Registered runners in the San Francisco Endurance Challenge on December 1-2 will have one mile segment challenges embedded into their courses, with leading men and women receiving prizes from Strava.

The North Face Global Ultra Challenge kicked off in October, challenging Strava members to run 50k during the weekend of the sold out Endurance Challenge Championships in San Francisco, CA December 1-2.  Even if someone can't be on-site in San Francisco pounding out the miles on December 1st or 2nd, they can still take part in the Championship by participating.

If you want to join The North Face Ultra Challenge, log into Strava (signup is free) and go to The North Face Global Ultra Challenge page to join.

On the weekend of the event, runners can record their run(s) using the Strava Run app or their own GPS enabled device and upload them to Strava to see how they stack up against fellow competitors. Athletes who complete the 50k Challenge will receive glory and the admiration of their peers, as well as a boost to their own level of fitness. Additionally, The North Face will select some "exceptional performances" to reward with some special surprises.

Once entered runners can spread the miles out over two days, or join the 50k race competitors on Saturday and do the entire distance in one run.

Strava's on-site participation at the Championships will be as follows:

Strava RunThere will be a one-mile Segment Challenge along the course on both Saturday and Sunday to challenge participants on a significant climb during the race.  They will have large 'Start' and 'Finish' flags to alert runners to the segment.  Prizes will be offered to the male and female winners, three deep, on each day.  

Strava will offer loaner Garmins, while supplies last, for participants interested in testing out the Strava experience with a GPS-enabled device.  

The Strava team will sponsor an aid station along the course.

Post-race, Strava will provide small towels to wipe off all that dirt and some warming/cooling goods depending on the weather.  

At the Festival, Strava will have upload stations for any participant who signed up for Strava or wanted to sign up for Strava to upload their run directly from their GPS watch right away and see how they did in the segment challenge.  This will also be an opportunity for them to get some free Strava goodies for uploading.  

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Nov 19 | Moss & Charlie Shred the South :: Episode 3

Moss and Charlie head out to shred one of the best known lines in Chile.  After an epic day they need to unwind in Ski Portillo.  The boys cap off their Chilean adventure in prefect style.

Shred the South: Moss & Charlie keep it classy in Portillo, Chile from Snowboard Magazine on Vimeo.

Check out more videos from Chile and shredding around the world with our friends at Snowboard Magazine.

 

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