Today we issued an update to Expedition Sustainability, our sustainability report published in 2011. In that report we shared our experience embedding environmentally and socially responsible practices across our business. This report provides an update on our progress in 2011 and a first look at our global data on greenhouse gas emissions.
During the 2011 holiday season we launched the ‘Shop-By’ eco-preferred materials section for both bluesign® and recycled content on TheNorthFace.com. This helped connect our customers to find products that have a high percentage of recycled or bluesign® approved content. Our partnership with bluesign® technologies is a cornerstone of our product sustainability program and we continue to work towards our goal of 65% bluesign® approved fabrics in our apparel lines by 2015.
Our work with bluesign® is also translating into savings for our suppliers through reductions in energy, water and chemical use at the factory level.
Beyond our efforts to make products as sustainable as possible, we also engage with people broadly through our Outdoor Exploration program. Our belief in the benefits of outdoor exploration is built into our philosophy that introducing people to outdoor adventure encourages them to love the outdoors and in turn to care about protecting the natural world. We expanded The Explore Fund grant program into Europe and Canada, helping to connect children to the outdoors internationally. We broadened our U.S. programs as well, taking Explore Your Parks to seven cities and Outdoor Nation to four additional cities in 2011. These programs, our Endurance Challenges races and The North Face Speaker Series events all support our goal of inspiring a new generation of explorers and conservationists.
For the first time we were able to provide visibility into our impact at a global scale through our interactive global greenhouse gas emissions map.
Learn more at expediationsustainability.com
We led a search, evaluation and selection process for a software tool to aggregate and track sustainability metrics such as energy, emissions, waste and water across all of our facilities. By increasing the amount and detail of our data, we will develop a brand baseline for our global impacts and continue work to reduce our footprint. This tool will be rolled out to all of the brands under our parent company, VF Corp, in 2013 and will provide us with the ability to examine energy, emissions and water data across the globe.
We invite you to explore our 2011 sustainability update further at http://expeditionsustainability.com/ and encourage and welcome all feedback in the comments below or by emailing us at firstname.lastname@example.org.