The North Face

Apr 07 | The White Wave TV Show

By The North Face

Watch the entire 30 minute TV show that was created on The North Face Masters of Snowboarding 2010 at Snowbird, UT. Enjoy the powder...

Mar 04 | Masters of Snowboarding - Kirkwood Finals Highlights

By The North Face

Visit, thenorthfacemasters.com

Watch some of the highlights from the best day of the whole tour!

Mar 02 | Masters of Snowboarding - Kirkwood Winning Runs

By The North Face

Visit thenorthfacemasters.com, for more highlights.

Watch AARON ROBINSONS Winning Run

Watch SHANNAN YATES' Winning Run

Watch JOE FORREST'S and RALPH BACKSTRON'S, 2nd and 3rd Place Runs

 

 

Feb 12 | Live Broadcast: TNF Masters - Crystal Mountain Finals

By The North Face

Starting at 12:00 p.m. (PST)

Feb 11 | TNF Masters Weather Day Still Delivers Excitement

By The North Face

Due to weather the Day 2 competition at Crystal Mountain was canceled for today. We've produced some short videos of Day 1 for you instead. Depending on the weather, we are planning on finishing the event tomorrow and going live. Look for updates tomorrow.

Visit thenorthfacemasters.com

 

Feb 10 | TNF Masters 2010, Stop 2 - Day 1 of Living the Dream

By The North Face

Crystal Mountain local Sky Risvold took first place for the men and on the femme side of the competition Laura Dewey from Snowbird.  Click here for complete results.

Visit thenorthfacemasters.com

© Mark Epstein, Photography

Feb 04 | Radical line and new victory for Xavier de Le Rue in Chamonix during the Nissan Russian adventure

By The North Face

Xavier de Le Rue won the Nissan Russian Adventure by Swatch, relocated in Chamonix due to weather and avalanche risks in Russia.

The competition site, The North-East face of l’aiguille pourrie allowed riders to make choices between relatively mellow terrain with freestyle options or fast steep line Alaska style. Xavier decided to go for the second choice. He performed it de Le Rue style, combining fluid fast turns with radical cliff drop and clean landings. This breathtaking line would go unequalled for the rest of the competition and bring back Xavier in the game to defend his back to back freeride world champ titles.

"Today there was this line that really attracted me and that looked really natural," said de Le Rue.  "I went in there, the snow was great, I forgot about the contest, I just had fun and it paid off, it’s a really good and I’m stoked to be going to the Olympics with that victory. It kind of reminds me where I’m from and that’s good."

Xavier will not even have the time to savour his victory as he will leave Europe tomorrow morning for Mt Bachelor, Oregon to meet up with the French snowboard cross team for a week of riding and off media solicitations before heading to Vancouver Olympic games.

For more infos about the Nissan Freeride World Tour presented by Swatch check out http://freerideworldtour.com/en/

Feb 04 | Xavier de Le Rue Joins The North Face Global Athlete Team

By The North Face

Xavier de Le Rue Joins The North Face Global Athlete Team

World-renowned snowboarder joins big mountain team

 

DENVER, Colorado—SnowSports Industry of America Snow Show—January 29, 2010— The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced snowboarder Xavier de Le Rue has joined its global athlete team. The North Face has a team of more than 60 professional global athletes from around the world which includes snowboarders, skiers, rock climbers, mountaineers and endurance runners.

 

De Le Rue has been on the snow since childhood. In addition to a regular filming schedule with Standard, TGR and Relentless Energy, de Le Rue is hot on the competition scene. In 2008 and 2009 he won the Freeride World Tour and in 2009 also Best Line at the Freeride World Tour. De Le Rue took first place at the Swatch O’Neill Big Mountain Pro and the SBX Fis Vice World in 2009. In 2008 he placed first at the Oxbow Back to the Powder and took second at the Swatch O’Neill Big Mountain Pro.

 

With only a few weeks into 2010, de Le Rue won the Standout of the Year award in the Transworld Rider Poll Awards, and was nominated for the Cold Smoke Awards, Best Line. He has already been named Big Mountain Rider of the Year by Snowboarder magazine and awarded for Best Shooting and Jury Special in the Saint Lary Freeride Film Festival.  De Le Rue is a 2010 Olympic favorite for Boardercross,

 

Based in Verbier, Switzerland, with his wife and daughter, de Le Rue spends his non-boarding time downhill mountain biking and surfing.

 

For more than 40 years The North Face has teamed up with the world's finest mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers who have defined the limits of what is humanly possible. De Le Rue joins fellow The North Face Snowboard team members David Carrier Porcheron (DCP), Mark Carter, Lucas DeBari, Johan Oloffson, Dave Short and Eric Themel. The North Face Athlete team works closely with Research, Design and Development, creating innovative designs that push new technologies and inspire cutting-edge products. The team also integrates with Sports Marketing to develop world-class events and expeditions.

 

For more information on The North Face athlete team, check out www.thenorthface.com.

Jan 26 | TNF Masters 2010 at Snowbird: Mark Carter & Shannan Yates Win

By The North Face

After two days of being grounded due to weather and unsafe snow conditions, The North Face Masters was finally given the green light yesterday on Snowbird’s famed Silver Fox venue. With nearly seven feet of snow in seven days, competitors had to put themselves on hold, while they were treated to several epic days of riding the greatest snow on earth. Check out the highlight videos, photos, and complete results from stop #1 of The North Face Masters Series on www.thenorthfacemasters.com.

Photo: Mark Carter, Rider. Lance Koudele, MSI Photographer.Snowbird, UT.

 

 

Jan 04 | Go To The Snow Sweepstakes

By The North Face

ENTER TO WIN: contests.thenorthface.com/masters

ENTER TO WIN: contests.thenorthface.com/masters