Outdoor Exploration

Jun 07 | True North - An Intern's Experience

Photo"You're our top candidate..."  After finishing a phone interview 45 minutes prior, I wasn't expecting to hear those words so soon, or really at all.  My name is Lindsey, I’m 29 years old (quickly approaching 30), from Los Angeles, CA, and through social media, my world changed.  Via a Facebook post found on Modern Hiker – a hiker I follow to learn of new trails in the greater Los Angeles area – I was introduced to a great opportunity being offered through Backpacker Magazine in partnership with The North Face.  It was an intern position working with one of their esteemed athletes to coordinate an inaugural service event at the annual athlete summit, this year being held in Jackson Hole, WY.

Upon my introduction to The North Face headquarters located in Alameda, CA, I was in complete disbelief at how a building could embody my ideology on sustainability and environmental awareness.  In Los Angeles, I worked as an Art Department Coordinator for film and television, and oftentimes I’m known as the girl who brings her own bowl.  Working in an industry that is wasteful overall, it was great to see a company so dedicated to the environment – through their use of reusable water bottles, composting, an onsite garden, and every type of bin to collect items for reuse or recycling (even an energy bar wrapper collection bin), not to mention their approach to their products being cruelty-free and having the least amount of environmental impact in production and shipment.  I was a fan from the beginning.

Through countless phone calls and e-mails, Heidi Wirtz (TNF climber, philanthropist, and awesome woman) and I were able to develop a great service event partnering with the American Alpine Club’s Grand Teton Climbers’ Ranch.  The American Alpine Club, a climbing and advocacy group, through their Climbers’ Ranch, provides an accommodation option to mountaineers and their families during the summer months.  In the first week of June, the Ranch conducts “work week,” a great program for climbers and those interested – in exchange for a week of working on improvement projects, a month of accommodation at the Ranch.  In preparation for work week, the Ranch needed our help in readying it for visitors. 

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To say that the arrival into Jackson Hole, WY was bumpy, would be an understatement.  After a fall from the sky, and a ride reminiscent of being inside a “BOGGLE” game, Blair (Sr. OE & Community Development Coordinator) and I touched down.  Welcomed by a short spurt of rain, we started off readying for the next day’s service event – picking up work gloves donated by an amazing organization, Teton Science Schools, which educates about nature and the ecosystem through a variety of programs, and conducting a quick site visit at the Ranch to run over the last-minute details.  Meeting with Philip, the manager of the Ranch, and the two assistant managers – Debbie and Gary, gave Blair and I great insight into the Ranch, and the actual scope of work that we were undertaking.  We were even welcomed by some of the locals – two moose, and a bushy-tailed fox!

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The day of the event was met with a mix of nerves and excitement.  Once at the Ranch, Heidi, Blair and I readied for the arrival of the athletes and the TNF staff.  To keep the carbon footprint to a minimum, we used human-power to get the majority of the volunteers to the event.  Via forty bikes, five cars, and some on foot, everyone began to arrive.  The Tetons were shrouded in clouds for most of the morning, but as the runners ran, the bikers biked, and the cars drove up, the clouds lifted, creating a nice welcome to the Ranch. 

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With four awesome project leaders at the helm, there was little that could go wrong.  The Ranch had been closed for winter, and our efforts were concentrated on de-winterizing: moving bikes out of cabins and picnic tables out of the cook shelter, cleaning windows, removing shutters and storm doors, hanging screens, cleaning coolers, and the largest task of the day – gravel relocating.  The gravel is dispersed unevenly around the Ranch, and was in need of some leveling and movement for better mobility via foot, bike and car.  Each volunteer took to his or her project with great enthusiasm and excitement!  Seeing snowboarders wielding wheelbarrows, runners riding bikes from the cabin to the bike rack, skiers cleaning windows, and climbers carrying shutters on their heads to storage, it was a multi-sport grouping of awesome and inspiring individuals doing their part to give back.  From the physicality of the shoveling, to some creativity in getting the bikes out of the cabins, and even window washing extending from the cabins to the cars nearby, everyone had a great time giving back and getting in a small workout.  The event was a success being celebrated after by a lunch brought in from Jackson Whole Grocer – a fresh, wholesome, and organic market in town.  With the Tetons as the backdrop – it couldn’t get much better!

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Leaving the event, it seemed surreal that it was over.  Philip and the Ranch were ecstatic with everything we were able to accomplish, and the day exceeded their expectations!   

Everyone I have met, from the receptionist at the TNF front desk, to the contacts at the nonprofits in Jackson, to each member of the marketing and PR team at The North Face, has been helpful, kind and welcoming!  To have this opportunity truly embodies Backpacker Magazine’s description of the position – a dream job.  It has been a stellar experience, and has only reinforced my love for the outdoors and the industry that services it!  

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Jun 03 | Featured Philanthropy :: Outdoor Outreach

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Outdoor Outreach is a San Diego based 501(c)(3) nonprofit organization with a mission to empower at-risk and underprivileged youth to make positive, lasting changes in their lives through comprehensive outdoor programming. Outdoor Outreach programs support underserved youth who are at risk for school dropout, substance abuse, violence and unintended pregnancy. Their unique program model utilizes outdoor physical experiences combined with academic and social support to provide youth with the support, relationships, resources and opportunities they need to become successful adults. Since their founding in 1999, they have taken more than 7,260 youth on over 2,000 outings, including rock climbing, snowboarding, surfing, snorkeling, mountain biking and backpacking. The Outdoor Outreach model has produced amazing results: Over the last four years, serving youth in schools with graduation rates between 45%-60%, 100% of Outdoor Outreach participants have graduated with 95% moving on to college or technical school.

The North Face brand ambassador Ryan Hudson's life was changed at 14 when he was introduced to snowboarding through Outdoor Outreach.  Now competing as a semi pro athlete Ryan's story shows just how transformational the outdoors can be.

 

To learn more about how you can get involved with Outdoor Outreach visit: http://www.outdooroutreach.org/get-involved/donate/ways-to-donate/

To learn more about how The North Face is helping inspire the next generation of outdoor enthusiasts visit www.TheNorthFace.com/getoutdoors.

 

 

 

 

 

 


 

 

 

May 30 | Watch Cedar Wright and Lucho Rivera in "The Climb" on ESPN

In 2011 Cedar Wright and Lucho Rivera put up two new routes on Dragon's Horn on Malaysia's Tioman Island on a quest to raise money for Big City Mountaineers. This spring, they teamed up again with Backpacker Magazine and Big City Mountaineers to guide trips up Mt. Whitney. This Sunday, they share thier inspiring stories of giving back to at risk youth through climbing on ESPN's "The Climb." 

The Climb airs Sunday, 10 a.m. - ESPN, and Sunday, 11 p.m. - ESPN Deportes

Check out the full preview from ESPN

 

The best way for Lucho Rivera to save himself from a life of gang violence in San Francisco’s Mission District was through the risk and adventure of rock climbing. The sport led him through self-discovery and gave him access to a new world, from Yosemite to Malaysia. Chris Connelly presents this story for ESPN and ESPN Deportes.

“It was kind of a ghetto time for the neighborhood. My teen years in a gang were spent hanging out on corners looking up to these guys who were maybe about 10 years older than us who sold drugs. – Lucho Rivera, on his life as a gang member in San Francisco

“For Lucho, it was especially meaningful. He had come from being that kid in the hood to being someone who could really make a difference for kids like him.” – Cedar Wright, Lucho’s friend and climbing partner, on Lucho giving back to at-risk youth through rock climbing

 

 

May 06 | Featured Philanthropy :: IMBA

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The International Mountain Bicycling Association (IMBA) creates, enhances and protects great mountain bike experiences. Our local groups — IMBA's mountain bike chapters, clubs and patrols—help care for the trails you ride by donating nearly a million annual hours of volunteer service to public lands. We work in partnership with land managers, conservation groups and other recreational users as we promote sustainable trail building and riding practices. IMBA is a membership-based 501 3 c non-profit organization with programs in North America, Europe, Australia, Asia and elsewhere. Learn more by visiting www.imba.com or facebook.com/IMBAonFB

The North Face is a member of IMBA and provides additional support for special events and the Subaru IMBA Trail Care Crew--traveling trainers who teach sustainable trail building, lead volunteer workshops and work with land managers on specific MTB projects around the country. http://www.imba.com/tcc

IMBA Annual Fund 2013 from IMBA on Vimeo.

 

 

Apr 29 | Explore Fund Grantee Profile :: Boys & Girls Clubs of Greater Salt Lake

To learn more about the Explore Fund visit www.ExploreFund.org, applications for 2013 grants are open until May 1st.

Through our 4 Club locations in Salt Lake and Tooele Counties in Utah, Boys & Girls Clubs of Greater Salt Lake serves over 4,700 kids each year including 1,300 teens. We have nearly 500 members attending the Club daily. We provide low and no cost programs in neighborhoods where kids need us most to ensure we reach our intended population. The members of our Clubs represent some of the neediest and most underserved youth in our state: • 69% are from low-income families (with some Club sites as high as 97%) • 35% come from single-parent homes • 47% are ethnic minorities (with some Club sites as high as 85%) Our Clubs reside near some of the world’s best outdoor opportunities: hiking and rock climbing in the beautiful Wasatch Mountains, skiing and snowboarding in the “greatest snow on earth,” fishing and whitewater rafting in scenic lakes and rivers, and just exploring Utah nature and wildlife. Unfortunately, while some tourists from all over the world spend fortunes on Utah vacations, many low-income kids from Salt Lake City and the surrounding area are unable to access or afford the outdoor activities only miles from their homes. Also, due to urban lifestyles and sedentary habits so prevalent today many kids do not even know about the opportunities they are missing.

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Club Adventure is an exciting and popular program designed to connect our Club kids with the outdoors and nature. Each year we collaborate with multiple community partners to provide snowboarding trips, canoeing and river trips, and outdoor climbing events. Our Club members have also gone ice skating, indoor rock climbing, fishing, mountain biking, hiking, and even snorkeling at the Bonneville Seabase. Every month more and more Club kids are experiencing outdoor programs and staying fit through Club Adventure.

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One of the major goals of Club Adventure is to overcome barriers to getting our Club members outdoors. Unfortunately, cost is often one of the most significant hurdles preventing many of our kids from outdoor participation. Even relatively low cost activities like hiking are too far out of reach for kids who can't afford proper equipment or don't have the support and supervision of a responsible adult.

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Club Adventure exists to fill these holes. Grant funds from The North Face Explore Fund will be used to cover the rental costs of mountain bikes, canoes, and climbing equipment. Funds will also be utilized to transport our kids to and from outdoor activities, and to cover the fees associated with guides and instructors to keep them safe.

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Apr 15 | Explore Fund Grantee Profile :: Urban Peaks

To learn more about the Explore Fund visit www.ExploreFund.org, applications for 2013 grants are open until May 1st.

Urban Peaks supplements funding for underprivileged, urban youth to participate in rock climbing and challenge course activities. In just under two years, Urban Peaks has been able to fund climbing programs for over 400 students, introducing youth from low income, often single parent homes, and/or students with behavioral or social disabilities to the world of climbing, offering these youth an opportunity they might otherwise not have. Thanks to the North Face Explore Fund Grant, Urban Peaks was able to enrich these youth’s lives by providing funding for them to be able to participate in rock climbing activities

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An 80 person Big Brother Big Sister group participated in a rock climbing program at a local climbing gym; upon entering the gym, the youth looked up at the 50 foot walls with a mixed bag of emotions. Some looked at the walls with sheer excitement saying, “I’m going to conquer that wall and climb all the way up!” While others felt a little trepidation, “oh, that’s so high, I’m scared of heights!” Upon completion of the three hours of climbing, all the students were proud of their own, personal, achievements. Whether it was getting to the top of the wall, or getting two moves higher than they expected. All the youth left proud of reaching their personal goals.

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At the end of a rock climbing and challenge course program for a Boys and Girls Club group, an instructor commented, “It’s over already? I have never seen these kids so engaged!” When asked what the students are usually like, the instructor responded “apathetic teenagers”. It was great to see some natural talent in these kids who have never climbed before. When the students went through the Challenge Course, it was inspirational to see how, when some of the elements really challenged the students, they endured and found their strength to get through that element and onto the next.

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Urban Peaks strives to raise funds to continue to introduce these youth to climbing, to build self-confidence, learn new things and learn ways to challenge themselves and overcome fears. Urban Peaks continues to work with Big Brothers Big Sister groups, Boys and Girls Clubs, as well as various non-profits and public schools in the Boston area, and hoping to reach northern New England.

Apr 08 | Explore Fund Grantee Profile :: Montana Wilderness Association's Outdoor Explorers

To learn more about the Explore Fund visit www.ExploreFund.org, applications for 2013 grants are open until May 1st.

Mentoring the next generation of America’s public lands stewards

The Montana Wilderness Association, in partnership with Big Brothers Big Sisters and the U.S. Forest Service, and with support from the North Face Explore Fund, leads monthly outdoor adventures for Montana’s underserved youth. 

 

A dozen "Bigs" and "Littles" gathered at Pattee Canyon Recreation Area to try out cross country skiing, most of them for the first time. Only a few miles from downtown Missoula, Montana, this popular locals spot on the Lolo National Forest was an entirely new destination for these Explorers. 

It was a warm Saturday in mid-January, and the experts in the crowd -- college student volunteers -- tried to explain the techniques of the sport: Push, pole, kick, glide, herring bone, and so on. The kids patiently fidgeted with bindings and jacket zippers, and focused on trying to stay upright on skis.

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As soon as talking and introductions were finished, in a burst of energy, the crowd headed off down the trail. Gliding fearlessly, many little skiers stopped at least a few times mid-hill to topple into a pile of skis, mittens, puffy coats, and hats, but always with a smile. Quickly scrapping well-made plans to cruise the trails, the skiers left poles aside and made use of a meadow, where familiar games of tag, red-light-green-light, and red rover helped newbie skiers become accustomed to the long boards on their feet.

When it came time to stop for a lunch of chili and hot chocolate, one stand-out 5th grader was reluctant to take a break from his new found passion - cross country skiing. After scarfing down a bowl of chili, he was off on the trails again, tumbling down every downhill, slipping up every uphill, and sliding to and fro across the path, all with a special gusto to keep at it. Where adults might have shed a tear or two after the first couple of falls, he kept pushing ahead with a big smile, eager eyes, and a tenacity unique to 5th grade boys.

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Towards the end of the day, again tumbling into a pile of skis, he stood up, raised his arms high above his head, and exclaimed with a grin, "I love skiing!  What's better than the great outdoors?!"

This exclamation of joy is exactly why the Montana Wilderness Association partners with Big Brothers Big Sisters in three Montana communities. The Montana Wilderness Association's college student volunteers help provide Montana's underserved youth - kids whose families are struggling to overcome the challenges of poverty, single parent homes, incarceration, and other social and economic obstacles - with the chance to explore the great outdoors. Monthly trips in Helena, Missoula, and Bozeman, give "Bigs" and "Littles" the chance to experience skiing, tracking, rafting, hiking, birding, and more.

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Hopefully - like this 5th grade boy - the pairs return home with experiences they will carry with them, sharing their new-found love of outdoor adventure with their friends and families. Perhaps they'll encourage their families to hike together, or maybe they'll even start a career in conservation a decade from now. There's no telling what the long-term effects of a day in the woods might be.

After all, isn't the sentiment of this 5th grader what drives all of us to dedicate our lives to the cause of conservation? As he exclaimed so perfectly, "What's better than the great outdoors?!"



Apr 03 | Featured Philanthropy :: Big City Mountaineers

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Big City Mountaineers changes the lives of under-resourced, racially diverse urban youth through wilderness mentoring experiences that instill critical life skills. Our proven curriculum is delivered in partnership with a vibrant network of youth-based agencies and adult volunteer mentors. Through outdoor mentoring, mentors guide youth to overcome challenges, illuminate the meaning of their accomplishments and highlight their strengths. Our youth improve self-esteem, self-awareness and personal responsibility, and return home better equipped to make critical career, educational and healthy lifestyle decisions.

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TNF Heidi with Kids

The North Face and Big City Mountaineers partner to get kids outdoors and instill critical life skills! TNF sponsors approximately 20 BCM students each year, providing wilderness mentoring expeditions and programs to kids. Several TNF athletes champion BCM kids, too. For example, with help from TNF’s Explore Fund, Heidi Wirtz has taken BCM kids climbing with her, and Cedar Wright raised thousands of dollars in support for BCM youth while under-taking a major international climbing expedition.  TNF sponsored athletes Pete Athans and Cedar Wright are also climbing Mount Whitney with Summit For Someone and Backpacker readers who have raised hundreds of thousands of dollars in support for BCM students!

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To learn more about how The North Face is helping inspire the next generation of outdoor enthusiasts visit www.TheNorthFace.com/getoutdoors.

Apr 01 | The North Face Issues a call for Explore Fund Applicants

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The North Face today announced the opening of the 2013 Explore Fund grant-giving program, which will provide $250,000 in grants to support non-profit organizations that are connecting youth to the outdoors. In previous years, Explore Fund grants have been awarded of up to $2,500, but the 2013 grant cycle is upping the ante by offering grants of up to $25,000.

This year, The North Face will introduce Facebook crowdsourcing later this summer to the grantee selection process, which will give the top 10 grant applicants the opportunity to vie for $10,000 - $25,000, and The North Face fans a chance to be directly involved in supporting a great cause. Organizations are encouraged to tap into their creativity, their non-profit networks and the social media power of The North Face to reach more than 3 million fans and followers with their mission. With the help of its fans, The North Face will award:

  • 30 grants of $2,500
  • 5 grants of $10,000
  • 5 grants of $25,000

Since the Explore Fund launched in 2010, The North Face has donated more than $1 Million worldwide to organizations helping to get more kids outdoors, impacting the lives of more than 80,000 kids in the U.S. alone as part of The North Face mission to inspire a global movement of Outdoor Exploration.

“We have seen how much of an impact a $2,500 grant can have on-the-ground for a small organization, and on kids they work with,” said Ann Krcik, director of Outdoor Exploration at The North Face. “With this new grant approach we hope we are able to empower organizations that are inspiring the next generation of outdoor explorers and conservationists to think even bigger with their programs and outreach efforts. 

During the 2013 Explore Fund cycle, grants will be awarded to organizations with activities on three different focus areas: access to front and back country recreation, education for personal and environmental health, and creating a connection to nature that will empower the future leaders of tomorrow. The North Face will select the $2,500 grantees and the top 10 organizations for crowdsourcing funding. 

Applications for 2013 Explore Fund grants are now being accepted online through May 1, 2013. The top projects receiving funding will be announced on June 18, and the top 10 will move on to the Crowdsourcing stage for a chance to earn $25,000 in funding. For more details, grantee highlights and ongoing updates, please visit www.explorefund.org.

Mar 18 | Gear Up + Get Out

Crimea - Matt WallMatt Segal in Crimea wearing the Verto Climb Collection, which you could win by entering the Gear Up + Get Out Sweepstakes

The North Face wants people to get outside and they are giving away the gear to help make it happen. The “Gear Up + Get Out” Sweepstakes launches today, and to celebrate, The North Face is giving people across the country a chance to win great gear packages up to a $1,000 value. 

Beginning today through October 31, sign up by visiting thenorthface.com/getout and be entered for a chance to win and Winners will be announced on the first of each month and a new gear package will be up for grabs full. Each month, gear packages will be focused on specific activities, including camping, climbing, running, mountaineering and yoga. 

The “Gear Up + Get Out” Sweepstakes is made possible through PlanetExplore, the online community and resource for outdoor recreational activities designed to help individuals and families learn about and participate in outdoor activities in their area. PlanetExplore provides valuable resources and continues to grow its non-profit partner base and event calendar, which no features more than 300,000 events annually.

The North Face is partnering with with top outdoor gear review blog and news source, Gear Junkie, to offer a second chance to win. Check out the latest gear and gadgets for getting outdoors, and enter for another chance to win a great gear package from The North Face.

For more information or to sign up for a chance to win, visit www.thenorthface.com/getout and www.gearjunkie.com/gear-up. Follow the conversation online with the hashtag #GearUpGetOut

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