The North Face

Jan 07 | Featured Philanthropy :: Protect Our Winters

By The North Face

Protect Our Winters was founded in 2007 by pro snowboarder Jeremy Jones to address the gap between the effects that climate change was already having in our mountains and the action being taken by the snow sports community to fight it. Winter sports is a $66 billion industry that supports over 211,000 jobs in our local mountain communities - so to us, climate change is serious business. Without a stable climate, our industry, our jobs, the economies of mountain communities everywhere and the valued lifestyle of winter will be gone.

As we start a new year, it's our goal to continue our work teaching high school students about the effects of climate change, how important it is for them to appreciate and protect the outdoors and to become the next generation of environmental leaders. In our community, professional athletes are the greatest influencers, and to have athletes such as Sage Cattabriga-Alosa, Ingrid Backstrom and Nick Martini meet and talk to students about climate change and the environment is once of the most powerful ways to inspire them to really get involved. Our young students are the ones who are going to find themselves directly feeling the effects of climate change, so it's our responsibility to provide them with the tools to get involved now.

To learn more about The North Face partnership with Protect Our Winters check out: http://protectourwinters.org/programs

To learn more about how The North Face is helping inspire the next generation of outdoor enthusiasts visit www.TheNorthFace.com/getoutdoors.

               Kit DesLauriers shares her stories of witnessing climate change first hand at a Bay Area elementary school.

               

                Nick Martini talks with a Denver Highschool student about starting an environmental club at his school.

                Sage Cattabrigga-Alosa pumps up the crowd in Salt Lake City

Dec 13 | 2011 TNF Athlete Summit, Sayulita Mexico

By Cedar Wright

The North Face's Global Athlete Team is one of the most unique and cutting edge Professional Athlete Teams in the world, with some of the best climbers, skiers, and ultra-runners in the universe all working together. The team spans the globe representing Europe, Asia, South America, and us here in North America.

The North Face supports a classic cast of characters in their dreams to push and live within the sport. Each year TNF hosts an "Athlete Summit," which is essentially a team meeting, that brings all of these talented global athletes to one place, to talk about expeditions, product, and most importantly to bond as a team. I have attended all of the Athlete Summits since their inception eight years ago, and have become good friends with skiers and runners who I would never have otherwise met.

This year the Summit was in Sayulita Mexico, a beautiful little surf town near Puerto Vallarta. Call it a work meeting or a paid vacation... I can say that at times like the Summit I feel very fortunate to have climbed for The North Face for the last eight years. Sometimes I have to pinch myself and ask, "is this really my job?" 

It feels more like a family then a team really! On our third day, in Mexico with all our meetings done, we had an activity day, and I opted to go snorkeling instead of surfing, which turned out to be a great decision, as our crew of runners, skiers, and climbers saw Dolphins, Whales, and a host of beautiful sea birds. It was one of those magical playful moments when you really appreciate and feel a part of the natural world. Inspired by Sage Cattabriga Alosa one of TNF's top skiers who had showed me his workflow for shooting and editing short films on his IPhone, I was psyched to give it a whirl, so here it is a short film about our adventure, shot, edited and uploaded, using only my iphone! Technology has come a long way!!!

 

Nov 02 | KNOW Boundaries: Episode 1

By The North Face

 The first in the five-part snow safety KNOW Boundaries series.

 

 

Nov 01 | The North Face Names November Snow Safety Month

By The North Face

Winter is coming up fast and many of us are gearing up to get on the mountain and into some fresh powder. Here at The North Face we feel strongly about staying safe through the winter months and living to ride another day, so we are hereby dubbing November Snow Safety Month.

The KNOW Boundaries Snow Safety Tour Series is in full-swing as top athletes travel the country to provide tips on how to stay safe during your trek through the backcountry. For those of you who can’t make it out to see the athletes live, you can check out the five-part video series which was created by The North Face with some help from our friends at Teton Gravity Research. We also worked with Powder Magazine to get some great interviews with the athletes involved in KNOW Boundaries. Check back every week for a new KNOW Boundaries episode, tips from experts and first-person tales from the athlete team. We want to be sure you have all the resources you need to give this winter a warm welcome!

For more info on the series as well as snow safety tips check out www.thenorthface.com/knowboundaries. Visit www.avalanche.org for more details on an avalanche rescue clinic near you.

KNOW Boundaries Snow Safety Tour Series:

San Francisco, CA- November 1, 6 pm (Athlete Sage Cattabriga-Alosa)
The North Face | 180 Post Street | San Francisco, CA

Salt Lake City, UT  - November 3, 7:00pm (Ian McIintosh)
REI | 3285 E 3300 S| Salt Lake City, UT

San Diego, CA – November 3, 7:00pm (Pete Athens)
REI | 5556 Copley Drive| San Diego, CA

Olympia, WA – November 8, 7:00pm (Lucas Debari)
REI | 625 Black Lake Blvd SW, Suite 410| Olympia, WA

Denver, CO – November 8, 6:30pm (Ian McIintosh)
REI | 1416 Platte Street| Denver, CO

Boulder, CO – November 9, 6:30pm (Ian McIintosh)
REI | 1789 28th Street | Boulder, CO

Lincoln Park, Chicago, IL – November 9, 7:00pm (Pete Athens)
REI|1466 North Halsted Street |Chicago, IL

Reading, MA – November 10, 7:00pm (Mark Synott)
REI|279 Salem Street| Reading, MA

Bloomington, MN November 10, 7:00pm (Pete Athens)
REI | 750 W American Blvd | Bloomington, MN

New York City, NY - November 15, 8 pm (Guest Speaker Kent Scheler, TGR Lead Heli Guide) 
The North Face | 2101 Broadway | NYC

Tustin – November 16, 7:00pm (Pete Athens)
REI | 2962 El Camino Real | Tustin, CA

Boston - November 16, 8 pm (Guest Speaker Kent Scheler, TGR Lead Heli Guide)
The North Face | 326 Newbury Street | Boston, MA

Berkeley, CA – December 13, 7:00pm (Dana Flahr)
REI | 1338 San Pablo Ave | Berkeley, CA

San Carlos – December 14, 7:00pm (Dana Flahr)
REI | 1119 Industrial Rd Ste A | San Carlos, CA

Soho – December 15, 7:00pm (Conrad Anker)
REI | 295 Lafayette Street | NYC

 

Sep 16 | Sage Cattabriga-Alossa Dishes on the Techniques he Uses in TGR's new film "One For The Road"

By The North Face

The world premiere of Teton Gravity Research's new film "One For The Road" is this Saturday at Walk Festival Hall in Teton Village, Wyo. TGR athletes are trickling in to town for the event and already Ian McIntosh, Erik Roner, Dash Longe and Sage Cattabriga-Alosa have arrived. In the video below, shot "Live From The Field" style, Sage talks about some new techniques TGR used while filming for this year's movie.

 

Learm more about the film and see when One for The Road is coming to your town :

http://www.tetongravity.com/one-for-the-road/tour/.