The North Face

Feb 06 | The countdown to the 2014 Sochi Winter Olympic Games is ON!

By The North Face

Maddie Bowman at the 2013 Visa U.S. Freeskiing Grand Prix at Copper Mountain (photo: Sarah Brunson)

The Olympics begin one year from today, and to celebrate, we’ve got some exciting news as the sport of freeskiing prepares to make its historic Olympic debut.

The North Face, an original partner of U.S. Freeskiing, is taking the next step in its dedication to freeskiing by partnering in the creation of the first U.S. Freeskiing Rookie Team. Additionally, we are thrilled to welcome elite freeskiier Maddie Bowman to The North Face family.

The North Face has been a friend of freeskiing ever since it was inspired out of Big Mountain skiing, and we’re excited to continue our long-time support of the sport and its incredible athletes.

“Since the beginning of the freeskiing movement, The North Face has maintained an on-going commitment to helping elevate the sport to the global stage,” said Mike Jaquet, CMO of the United States Ski and Snowboard Association. “Starting before freeskiing was recognized as an Olympic sport, we’ve worked very closely with The North Face to identify unique opportunities to further the development of the sport at the grassroots level, both on the athlete side and through competition. It’s great to work with sponsors that are so committed to fostering the sport’s growth.”

Maddie Bowman at the 2013 Visa U.S. Freeskiing Grand Prix at Copper Mountain (photo: Sarah Brunson)

U.S. Freeskiing’s new Rookie Team provides support and training with expert coaches for teen athletes looking to advance their skills and competition level in both halfpipe and slopestyle skiing with the goal of eventually making the U.S. Freeskiing Pro Team.

The support of The North Face has been instrumental to the growth of the new Olympic sport of freeskiing, including U.S. Freeskiing's elite pro team and its new development-focused rookie team, which both foster talent that will help the USA be Best in the World in Olympic freeskiing leading up to the 2014 Olympic Winter Games and beyond. The 10-member U.S. Freeskiing Rookie Team is coached by Ben Verge (halfpipe) and DJ Montigy (slopestyle).

Maddie Bowman, who comes to The North Face as a two-time X Games medalist and recently took gold in both the X Games and U.S. Grand Prix last month, will be in good company with us. She joins top freeskiing athletes Tom Wallisch and Devin Logan, as well as up-and-coming athletes Chris Laker and Carson LeHouillier on the amateur side, as TNF-sponsored freeskiing athletes.

Alex Ferreira at the 2013 Visa U.S. Freeskiing Grand Prix at Copper Mountain (photo: Sarah Brunson)

Also, we are proud to continue evolving The North Face Park and Pipe Open Series (PPOS), which was founded in 2010. PPOS is one of the few open-format series in which both amateurs and pros have an opportunity to compete in the freeskiing arena. Since its inception, it has grown into a grassroots pipeline for amateur athletes to hone their skills and eventually qualify for top-tier events like the X Games, U.S. Grand Prix and the Olympics. This year, two Rookie Team members, Alexander Ferreira of Aspen, Colo., and Annalisa Drew of Andover, Mass., earned top honors in the halfpipe competition at the second PPOS stop in Whistler, giving them automatic entries into the X Games – a first time opportunity for both up-and-coming athletes!

Be sure to check out a one-hour broadcast of the Whistler PPOS event February 7 on CBS Sports Network. We couldn’t think of a more perfect way to celebrate the Sochi 2014 Winter Games year-out mark.

It’s going to be an incredible year ahead, and we hope you will join us for the journey to Sochi! Remember: Never stop exploring.

Annalisa Drew at the 2013 Visa U.S. Freeskiing Grand Prix at Copper Mountain (photo: Sarah Brunson)

Feb 04 | Mike Riddle :: Pipedreams - Episode 8

By The North Face

In this episode of "Pipedreams", Mike Riddle changes a flat tire, gets a style lesson from Matt Margetts, stomps his signature dub flat 7, and wins his third consecutive podium of the season.

 

Jan 17 | The North Face Park and Pipe Open Series LIVE Today from Whistler BC

By The North Face

The North Face Park and Pipe Open Series heads to Whistler, BC, Canada today and we've got it LIVE on thenorthface.com.  

Be sure to follow the Live Stream to win a $50 Gift Card from The North Face for answering key PPOS Trivia Questions.

 

Please Review the Rules and Regulations for our Live Stream Giveaway:

The North Face Park and Pipe Open Series Live Stream Giveaway

Sponsored by: The North Face, a division of VF Outdoor, Inc., Alameda, CA  94502.

{The promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, or Twitter. By participating in the promotion, you are providing your information to The North Face, not to Facebook, or Twitter.

NO PURCHASE NECESSARY.

1. 1.     Who Can Play? Open only to legal U.S. residents, 13 or older. (If a minor, the consent of parent/legal guardian is required). Persons who live outside the U.S. or persons who are employees of Sponsor, its parent, affiliates, subsidiaries and agencies CANNOT participate in the Giveaway. (For the avoidance of doubt, if you are not eligible for the Giveaway, you are still encouraged to watch the live stream broadcast of The North Face Park and Pipe Open Series Whistler Blackcomb Ski Halfpipe Finals and participate in the “chat,” except for answering the trivia questions.) Void outside the U.S. and where prohibited. Participation subject to these Official Rules and Sponsor’s decisions, which are final and binding in all respects and not subject to appeal.
2. 2.      How To Play. Watch the live stream broadcast of The North Face Park and Pipe Open Series Whistler Blackcomb Ski Halfpipe Finals on January 17, 2013 from 12:30 p.m. PST to 2:30 p.m. PST on-line at www.thenorthface.com, The North Face’s official (U.S.) Facebook page (www.facebook.com/thenorthface), and www.thenorthfaceppos.com, as well as other channels.  Contemporaneously with the live stream broadcast, Sponsor will host a live streaming social “chat.” Trivia questions will be posted at varying times during the “chat.” The questions concern freeskiing history, the history of The North Face’s involvement with freeskiing, and The North Face Park and Pipe Open Series.   The first (eligible) person who sends back a tweet with the correct answer to a trivia question (as determined by Sponsor in its sole discretion) and the Giveaway hashtag #PPOS wins a $50 gift card to The North Face retail stores or www.thenorthface.com. Note:  If you choose to participate in the Giveaway, you agree that, if determined to be a prize winner, your Twitter account name will be included on a winners’ list posted @thenorthface as per Rule 6 below. Sponsor will post (3) trivia questions, with (1) prize available per question, during the Giveaway. There is a limit of (1) prize per person.  If the correct answer is not received within (10) minutes of the trivia question being posted during the “chat” (or if the trivia question is correctly answered by someone who is not eligible for the Giveaway [such as, a non-U.S. resident] or if the trivia question is answered correctly but the Giveaway hashtag has been omitted from the tweet), that trivia question will be deemed void and no prize will be awarded in conjunction therewith. Sponsor will include a notice that a trivia question has been voided within the “chat.”
3. 3.       Rules of Play.  There is a limit of (1) tweet per person per trivia question; and, a given person may only use (1) Twitter account to participate in the Giveaway. Violation of these limits will result in disqualification. TRIVIA QUESTION MUST BE ANSWERED VIA TWEET ONLY. ALL TWEETS REFLECT SOLELY THE OPINIONS OF INDIVIDUALS POSTING SAME, NOT THE OPINIONS OF THE NORTH FACE/VF OUTDOOR, INC. THE NORTH FACE/VF OUTDOOR, INC. EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY WITH REGARD TO THE CONTENT OF ANY TWEET. Use of automated means of participation will result in disqualification. Any dispute as to the identity of the prize winner will be resolved by Sponsor in its sole discretion, based on the identity of the person who is the registered owner of the Twitter account used to participate in the Giveaway.
4. 4.     Winner Notification. The winner will be notified via direct message on Twitter approximately (5) minutes after Sponsor’s confirmation that the answer in his/her tweet is correct. Be sure that your Twitter privacy settings allow for @thenorthface to contact you via direct message.  If winner cannot be contacted for any reason or fails to respond to direct message from Sponsor/@thenorthface within (2) hours of receipt with his/her name and complete mailing address (in the U.S.) for prize shipment, such winner will be disqualified and will forfeit prize. Sponsor may also require winner to sign and return a prize acceptance form as a pre-condition to receipt of prize; and, failure to do so will result in disqualification and prize forfeiture. In case of prize forfeiture, no prize will be awarded for such trivia question.  
5. 5.     General Restrictions. Prizes will be sent to winners via USPS mail to provided address. If won by minor, prize may be awarded in the name of or to his/her parent or legal guardian. No prize substitution except by Sponsor due to prize unavailability for any reason and then for prize of equal value. No prize transfer. Taxes (if any) and unspecified expenses in conjunction with prize acceptance/use are prize winner’s sole responsibility.  Where legal, by accepting prize, winner (if minor, his/her parent or legal guardian) agrees (and will confirm in writing upon request) to use of winner’s name and image for advertising/publicity/trade purposes by Sponsor without further compensation or notice. By participating, entrant (if minor, his/her parent or legal guardian) releases and agrees to hold harmless Sponsor, its parent, affiliates and subsidiaries, and the directors, officers, agents, representatives, shareholders and employees of any of the above organizations, as well as Twitter and Facebook, from any and all liability arising from Giveaway. Sponsor’s computer is the official clock for the Giveaway. Sponsor not responsible for late, lost, garbled, incomplete, corrupted, misdirected, delayed or damaged tweets/responses, which are void; for technological, programming, electronic, filtering by functionality of social media networks or other error/malfunction/failure of any kind which interferes with or interrupts the live stream broadcast, “chat,” or Giveaway.  Sponsor’s failure to enforce any provision of these Official Rules shall not constitute the waiver of such provision. Tampering with Giveaway in any manner will result in disqualification (if applicable) and Sponsor may otherwise seek to protect its rights to the full extent allowed by law.  If Sponsor determines in its sole discretion that Giveaway cannot be conducted as originally planned due to any cause beyond its control (e.g., computer virus/bug, tampering, fraud), Sponsor may cancel, modify or suspend the Giveaway and make the prizes available to be won in a manner that Sponsor in its sole discretion determines is fair, appropriate and consistent with these Official Rules. Notice of such action will be made during the “chat” and/or after @thenorthface.  Any and all disputes regarding the Giveaway or these Official Rules shall be governed by the internal, substantive law of the State of California. Any action must be brought individually (NOT as part of a class action) in federal or state court in Alameda County, California and, in any such action, a person is only entitled to recover actual costs involved in participating in the Giveaway (if any), with all rights to attorneys’ fees and any and all damages (including special, punitive, consequential damages) being expressly waived.
6. 6.     Who won? The Twitter account name of the winners will be posted @thenorthface after prize award for up to two (2) weeks

 

 

Jan 11 | The Swatch Freeride World Tour by The North Face LIVE

By The North Face

The Swatch Freeride World Tour presented by The North Face kicks off today at Revelstoke BC!

Follow us on Facebook at http://www.facebook.com/thenorthface and Twitter using #FWT13

Jan 10 | REVELSTOKE LAUNCHES TOMORROW FOR THE SWATCH FREERIDE WORLD TOUR BY THE NORTH FACE

By The North Face

The waiting is almost over, after four days of constant snow, Revelstoke's Mac Daddy is finally ready for the 2013 Freeride World Tour. The magnitude, technicality and steepness of this legendary venue demands the best freeriding athletes can deliver. 

Tune in Friday January 11th at 9am PST to watch the live webcast available here at www.neverstopexploring.comand www.freerideworldtour.com. Friday’s competition day will start with the men’s snowboarding, and then men’s freeskiing runs.  The competition day will continue with women’s snowboarding and finally women’s freeskiing.

 

 

Jan 10 | The SWATCH Freeride World Tour by The North Face 2013

By The North Face

After four days of very snowy British Columbia, Canada weather, the SWATCH Freeride World Tour by The North Face 2013 (FWT) officially announces the competition day on Mackenzie Peak’s “Mac Daddy” face Friday, January 11, 2013. 

The exciting first stop of the global big mountain freeriding competition can be witnessed from anywhere in the world via the live webcast available here at www.neverstopexploring.com and www.freerideworldtour.com. Friday’s competition day will start at 9:00am PST and will begin with the men’s snowboarding, and then men’s freeskiing runs.  The competition day will continue with women’s snowboarding and finally women’s freeskiing.

"We anticipated Revelstoke would likely provide snowy weather and prepared ourselves for the storms and challenges they bring to the competition. After recent heavy snowfall, this year in particular is setting up to be some of the best conditions we have ever experienced on the FWT,” stated FWT Americas Competition Director Bryan Barlow. “Going to the end of our weather window is not a surprise, but is going to be well worth the wait for this first competition of the 2013 Freeride World Tour.”

Revelstoke Mountain Resort has received nearly three feet of snow in the past seven days and the snow continues to fall.  A cold, dry, high-pressure system has been forecasted for the Revelstoke area starting today (Thurs. Jan. 10), which will make for optimal safe snow conditions and ideal visibility for the day of competition.

The excitement for the first stop of the 2013 FWT is also felt among the athletes.

“I’m really looking forward to this season. With lots of new riders and great events, I’m sure it will be bigger than ever. The kick-off in Revelstoke is going to be great. A mountain like that is the perfect place for a freeride competition. I’m just glad to be a part of it and no matter what, I’m going to enjoy the show,” remarked defending FWT 2012 Men’s Freesking Champion, Reine Barkered of Sweden.

In its first year of a truly globalized competition structure, The Freeride World Tour is designed to allow the world’s best big mountain freeride athletes to advance their competition careers and achievements. Revelstoke Mountain Resort and the “Mac Daddy” are ideal locations for the first stop of the 2013 FWT with remote, steep, and exposed backcountry terrain, allowing for an exciting and unique North American freeriding venue.

The Freeride World Tour is the premier big mountain Freeskiing and snowboarding tour in the world, featuring the sport’s top athletes competing on the biggest mountain resort venues. Riders compete one at a time and receive an overall score from a judging panel based on numerous categories including line difficulty, control, fluidity, technique and style. The event features natural terrain features found on the most exciting format possible. A start gate is positioned at the summit with a finish gate at the bottom. The best complete runs win. The sport is similar in context to big-wave surfing with skiers and snowboarders choosing impossible-looking lines through cornices and cliff-faces and couloirs. Competition runs are enhanced with progressive big jumps and mach-speed turns at an aggressive pace.

• Videos available on FreerideWorldTour.com and YouTube.

• Athlete start list available at: freerideworldtour.com/news-detail/items/competition-at-revelstoke-officially-announced-for-friday-january-11-2013.html

Follow The Swatch Freeride World Tour by The North Face on Facebook at: www.facebook.com/freerideworldtour and on Twitter at: www.Twitter.com/FreerideWTour (#FWT13).

The SWATCH Freeride World Tour by The North Face continues its competition schedule in Courmayeur-Mont-Blanc, Italy on January 19^th (Men's Ski and Snowboard), Chamonix-Mont-Blanc, France on January 26^th (Men's and Women's Ski and Snowboard), Kirkwood, California, USA on February 27^th (Men's and Women's Ski and Snowboard), Fieberbrunn Pillerseetal, Austria on March 9^th (Men's and Women's Ski and Snowboard), and concludes in Verbier, Switzerland on March 23^rd (Men's and Women's Ski and Snowboard).

Revelstoke Mountain Resort is a four-season destination resort located in the Columbia Mountains of British Columbia just minutes from the town of Revelstoke. Revelstoke is located 200 kilometers (124 miles) north east of Kelowna and 413 kilometers (257 miles) west of Calgary. RMR is North America’s most significant resort development in over a quarter century.

Jan 07 | Featured Philanthropy :: Protect Our Winters

By The North Face

Protect Our Winters was founded in 2007 by pro snowboarder Jeremy Jones to address the gap between the effects that climate change was already having in our mountains and the action being taken by the snow sports community to fight it. Winter sports is a $66 billion industry that supports over 211,000 jobs in our local mountain communities - so to us, climate change is serious business. Without a stable climate, our industry, our jobs, the economies of mountain communities everywhere and the valued lifestyle of winter will be gone.

As we start a new year, it's our goal to continue our work teaching high school students about the effects of climate change, how important it is for them to appreciate and protect the outdoors and to become the next generation of environmental leaders. In our community, professional athletes are the greatest influencers, and to have athletes such as Sage Cattabriga-Alosa, Ingrid Backstrom and Nick Martini meet and talk to students about climate change and the environment is once of the most powerful ways to inspire them to really get involved. Our young students are the ones who are going to find themselves directly feeling the effects of climate change, so it's our responsibility to provide them with the tools to get involved now.

To learn more about The North Face partnership with Protect Our Winters check out: http://protectourwinters.org/programs

To learn more about how The North Face is helping inspire the next generation of outdoor enthusiasts visit www.TheNorthFace.com/getoutdoors.

               Kit DesLauriers shares her stories of witnessing climate change first hand at a Bay Area elementary school.

               

                Nick Martini talks with a Denver Highschool student about starting an environmental club at his school.

                Sage Cattabrigga-Alosa pumps up the crowd in Salt Lake City

Nov 27 | The Park and Pipe Open Stop #1 Next Weekend

By The North Face

Get stoked for the 2013 Park and Pipe Open series... With stops all over North America this year PPOS is poised for another awesome year.  Check out all the updates here at The North Face PPOS

 

The season kicks off on December 8th in Copper Colorado and continues through March 10th with the final at Northstar in Tahoe California.  

2012 - 2013 The North Face Park + Pipe Open Series

Copper Mountain        December 8 - 9

Whistler Blackcomb    January 14 - 17

Waterville Valley        February 23

Northstar                    March 8 - 10

 

Nov 27 | The next feature film from Sherpas Cinema is coming!

By The North Face

Blur the lines between dream state and reality, as you perceive the world through the minds of many. Into the Mind contemplates the experiences passed between mentors and peers to paint a philosophical portrait of human kind. What drives us to overcome challenge? How do we justify risk? What forces are at the core of a mountain addiction?

From the makers of All.I.Can., comes the next major story in human exploration; in the natural world and amongst our own silent thought. Creatively unique athlete segments over a multitude of mountain sport genres, window into never seen before moments. Explore how we begin our perception of self, construct the foundations of confidence, and are ultimately led to the path of self-actualization.

Everything you’ve come to expect from Sherpas Cinema, but better!  See the whole story here at www.intothemindmoive.com.

Fall 2013 Starring: Callum Pettit, Tom Wallisch, Kye Petersen, JP Auclair, Ingrid Backstrom, Kris Erickson, Conrad Anker, Ian McIntosh, Xavier De La Rue, DCP, Dana Flahr, Izzy Lynch, Jimmy Chin, Renan Ozturk, Mike Riddle, John Collinson, Angel Collinson, Benji Farrow, Eric Hjoleifson, Austin Ross, Rory Bushfield, Matty Richard, Mark Abma and Rush Sturges.

Into The Mind - Official Teaser from Sherpas Cinema on Vimeo.

 

 

Oct 30 | The North Face Park and Pipe Open Series Announces 2013 Schedule

By The North Face

The North Face Park and Pipe Open Series Continues to Grow

Athlete Registration Opens Thursday, November 8, 2012, 10 AM MST

SALT LAKE CITY, UTAH (Oct. 29, 2012)– As the first traces of snow dust North American mountain peaks, freeskiing athletes everywhere are revving up for another exciting winter competition season. Falling in line with the anticipation of a great winter, The North Face today announced venues for The North Face Park and Pipe Open Series (PPOS), including Copper Mountain, CO (Dec. 8-9); Whistler Blackcomb, BC (Jan. 14-17); Waterville Valley, NH (Feb. 23) and Northstar California Resort, CA (March 8-10).

“This year’s events are perfectly scheduled to provide prime advancement opportunities for athletes ready to take their freeskiing career to the next level,” said Barb Hamblett PPOS Event Director with Mountain Sports International, Inc. (MSI). “Spectators can expect to see exciting top level competition at all four PPOS stops this season.”

All four PPOS events are part of the Association of Freeskiing Professionals (AFP) competition schedule. The Copper Mountain and Northstar California Resort stops will both be International Ski Federation (FIS) sanctioned NORAM CUP events with athletes earning FIS points. Athlete registration for all four PPOS stops will open Thursday, Nov. 8, 2012 at 10 a.m. MST.

“FIS is excited to be able to integrate The North Face Park and Pipe Open Series events in Copper Mountain, CO and Northstar, CA into the 2012-13 FIS Freestyle NORAM CUP,” said Konrad X Rotermund FIS Freestyle Continental Cup Coordinator-Americas. “These events will provide a great opportunity for athletes to get their needed FIS points to be part of the 2014 Olympic Winter Games qualification process and/or earn the opportunity to be the NORAM CUP Champion. Recognizing schedules are very full in North America, it is great to be able to cooperate with the already established PPOS events to give the athletes multiple avenues to meet their competitive goals in a single event.”

Founded in 2010, The North Face Park and Pipe Open Series (PPOS) features slopestyle and halfpipe skiing competitions with $55,000 in total prize value up for grabs. As one of the only open-format event series, amateurs have the opportunity to compete alongside top pros.

"The North Face is excited to bring yet another season of freeskiing competition opportunities to athletes, both professional and amateur, across North America," said The North Face Director of Sports Marketing Katie Ramage. "The progression of the sport of freeskiing is important to us, and this competition format is another way for us to support that movement."

Slopestyle skiing takes place in a venue comprised of man-made features such as rails, boxes and jumps contained on a single slope. Halfpipe skiing takes place in a halfpipe similar to those used for halfpipe snowboarding. Skiers accelerate through the pipe to gain increased height jumping out of the halfpipe while simultaneously executing challenging grabs, spins, flips and other maneuvers. Skiers string together a series of aerials from the halfpipe in a single run. Judging is based on overall impression, including content, difficulty of run, style and use of park or pipe. Both slopestyle and halfpipe skiing will make their Olympic debut in 2014 at the Sochi, Russia Winter Games. The PPOS will work in conjunction with the Association of Freeskiing Professionals (AFP) on competition judging with Steele Spence serving as head judge for the series.

“The North Face Park and Pipe Open Series is very important for North American freeskiing athletes,” said Steele Spence, PPOS series head judge. “The series is a stepping stone for athletes hoping to progress to the top level of competition. The events are very well organized with a full panel of AFP certified judges and courses at world-class resorts.”

2012-13 PPOS Series Schedule

Location	Date
Copper Mountain, Colorado (FIS Event)	December 8-9, 2012
Whistler Blackcomb, British Columbia	January 14-17,2013
Waterville Valley, New Hampshire	February 23, 2013
Northstar California Resort, California (FIS Event)	March 8-10, 2013

For athlete or registration information visit www.thenorthfaceppos.com or contact Julia Jimmerson MSI athlete relations manager at jjimmerson@mtsports.com or (801) 349-4616.

For media or general information contact Jessica Kunzer MSI marketing and communications director at jkunzer@mtsports.com or (801) 349-2612.

Follow The North Face Park and Pipe Open Series on Facebook at facebook.com/thenorthfaceppos and on Twitter at twitter.com/TNFParkandPipe and #PPOS.

Association of Freeskiing Professionals
In 2007 world-class athletes and ski industry professionals formed the AFP to ensure the progression of the sport, its athletes and its culture were maintained while bringing freeskiing to a mainstream audience.  By uniting events worldwide under one true world ranking and implementing standards to ensure consistency in judging, competition scheduling and event sanctioning requirements, the AFP has legitimized the sport of freeskiing. This is evidenced by the global acknowledgement of the AFP World Ranking, and most recently the inclusion of Halfpipe and Slopestyle skiing in the 2014 Olympics.

For more information about the AFP, the World Tour and the World Ranking, please visit www.afpworldtour.com.

2012 Waterville Valley Big Air from The North Face Park + Pipe Open on Vimeo.

2012-13 FIS Freestyle NorAm Cup
2012-13 FIS Freestyle NorAm Cup is a competitive series of events, primarily designed to provide opportunity for United States and Canadian Athletes in Freestyle Skiing to gain pre-world cup experience.  As a region of the FIS International Continental Cup worldwide series of events, the NORAM CUP is part of the path to the World Cup, World Ski Championships and Olympic Winter Games for all Freestyle Skiing athletes.  This seasons NORAM CUP will host 36 Events in 16 Locations for both Lady and Men athletes in the Olympic Freestyle Skiing disciplines of ski cross, moguls, halfpipe, slopestyle and aerials with total prize purse of over $120,000 to be awarded.

Mountain Sports International, Inc. (MSI)
Mountain Sports International (MSI) is a private company, founded in 1997, to develop and produce action/adventure sports events and programming in North America. MSI operates the Swatch Freeride World Tour by The North Face, in addition to several other properties and concepts. MSI launched MSI Live in 2009, to provide live HD webcast production, content management, encoding, and satellite uplink & delivery. MSI provides event management services, infrastructure and expertise for high-end brands, including The North Face, Red Bull, Subaru, UFC, Burton and Sierra Nevada. MSI matches brand and culture, company and credibility, to create sought-after events that help to define the action sports culture.  For more information, visit www.mtsports.com.